Certificate in Marketing (FETAC)

Marketing is the driver of demand for business products and services. The identification of a target market and the devising of an appropriate marketing strategy for that market is a primary concern for every business. The production of a product or the provision of a service is the straightforward aspect, the real challenge is communicating to the masses what is on offer in an enticing and cost effective manner. Effective marketing skills are essential in order to meet this challenge.

Programme Objectives

This qualification affords learners the opportunity to pursue a professional career in the Marketing sector. A successful participant will become a skilled individual in the area of Marketing with an internationally recognised qualification that can lead to further qualifications at Degree level. Assessment is both continuous and end of year.

Course Structure

One year full-time, two days a week 9.30am to 6pm. Holidays are scheduled on Public Holidays and each Christmas, Easter & Summer. The student timetable is available on enrolment or on request. Course fees include reg. fees, study manuals & exam fees.

Fetac assessment entails a combination of assignments, skills demonstrations and exams. Please also note that independent learning outside of class time will be required to complete assigned work. For more information on the IB College learning environment please visit the learning environment section of our website. Learners will be required to have access to computing facilities outside of class time in order to continue independent study as well as complete assignments and projects. IB College has a computer room available from 9am – 5.30pm Monday – Friday (excluding holiday periods). Printing facilities are not provided.

syllabus

• Marketing Practice
• Business Law
• Communications
• English as a Second Language

• Behavioural Studies
• Statistics
• eBusiness Studies
• Work Experience

Work Experience is obligatory and is incorporated into the course. However students should note that the Work Experience module may take the shape of Simulated Work Experience.

Award

A FETAC Level 5 Certificate in Marketing (BMXXX) is awarded to learners who successfully complete all modules. A record of achievement is awarded to students who successfully complete one module.

Entry Requirements

• A minimum Intermediate level of English
• Curriculum Vitae
• FETAC Level 4 Certificate (or equivalent)

Career Opportunities

The completion of this course provides an excellent opportunity for the successful participant to secure a recognised Irish qualification that can assist in a variety of roles in various sectors of employment. A Certificate in Marketing allows an individual access to a wide number of careers while allowing the possibility for further specialisation in the future.

Progression

Successful participants of this course are awarded a FETAC Level 5 Certificate and are eligible to progress to further education through Infinity Business College or other third level institutions Degree programmes. For a diagram of how this is structured click here Full details are provided in the document titled IBC Access Transfer & Progression which is available on enrolment or on request.

FETAC graduates may also be eligible to apply to Third Level Colleges through the Higher Education Links Scheme. Please refer to the FETAC Higher Education Links Scheme document available here for further information click here

Protection for learners

Infinity Business College adheres to the Qualifications (Education & Training) Act of 1999 which addresses Protection for Learners. The Act seeks to ensure that learners have every opportunity to complete a programme leading to an award. To fulfil the requirements of this act Infinity Business College has in place a written agreement with two other providers who will allow Learners to transfer over to their programmes should Infinity Business College cease to provide the programme in question. Full details of this arrangement are supplied on enrolment or on request.

This academic programme is supported by;

• the supply of academic textbooks
• the use of the college IT resources
• regular interaction with the Academic Director during the course
• regular feedback sessions in relation to the delivery of the course
• lecturer supervisions to ensure high quality of tuition delivery